Thursday, January 14, 2010

Commercial Logic...

I'm sure I'm not the only one who has read several articles about people who have had trips gone awry because of following GPS directions to the letter. Some with nearly dire consequences.

Here is one of those articles: Couple Stuck in Oregon Snow For 3 Days After GPS Led Them Astray - Foxnews.

Have you seen or heard this year's Turbo Tax commercials that equate Turbo Tax's navigation through the tax filing process with a GPS?
"Guides you through your taxes step by step, like a GPS…
with special guidance for first-time users."
Am I the only one that thinks that is absurd? Especially given the recent stories about people who have had GPS lead them astray?

I'm not bashing Turbo Tax. I love it. I've used it for years. I just don't see how their current commercial puts their product in a good light and how it encourages anyone unfamiliar with their product to buy it.

Fire Crotch Rocket Disclaimer: I was not given products to review. I have always purchased Turbo Tax and have not received any product, nor was I compensated in any other way.

©2008-2010 Fire Crotch Rocket

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